The inspiration for starting thatsurfguy came from five years of diverse, real-world work experience. From packing orders at a fulfillment center and working sales at a surf shop to managing a storage facility and spending three years as a real estate agent, these roles served as a lesson on how I didn’t want to live my life. This led me to ask, ‘If I could live my life any way I wanted, what would that look like? ’ The answer was reconnecting with the thing that made me feel my best: surfing. For thatsurfguy, it’s more than just merchandise and social media content; it’s about aligning with your passion, breaking away from the norm, and living life your way.